DKSH Market Intelligence

 
Information Technology Systems

Overview    Your Benefit   
EchoPLUS field force management tool has been adopted by over 1,000 users

Overview: Market Intelligence Supporting Decision Making

Information Technology is the keystone in DKSH's drive to bring the customer closer to our principals, faster.  With our sales and delivery network reaching across Asia exposed to contacts at the level of individual physicians, pharmacists and store managers, collecting and assessing the data that passes daily through our fingertips is at the heart of what we call Market Intelligence. Providing Market Intelligence services to support our principals' decision making is just another facet of the partnership we have with our clients.

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Adapted Services Around a Solid Core

DKSH's IT infrastructure reflects our ability to maintain world-class standards while adapting to local needs, a balance of market-customized applications built on an industry-standard backbone. 

 

World-class Core

Our principals demand both proven reliability and leading edge functionality from our IT systems. For this reason we have chosen to standardize our IT core, our enterprise resource planning (ERP) and warehouse management systems (WMS) around SAP, a world leader in these technologies who can ensure that we will always be offering our principals world-class system capabilities. Moving towards one standard also reinforces our ability to service our markets as a whole, rather than a sum of individual countries.

 

Market Tailored Applications

We understand that the requirements of the Healthcare industry and the Asian markets cannot be fully met by standard solutions. To answer the unique challenges of the Asian Healthcare marketplace and give our principals an added advantage, DKSH has developed the Echo Suite of decision support tools. Built atop our ERP and WMS platform, the Echo Suite of products collects and reports the informational needs specific to our Healthcare principals in Asia.

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Your Benefit: The Echo Edge

The Echo Suite of products seeks to improve operational effectiveness through greater "value chain transparency”, providing principals with better insight into their inventory & sales, customers and sales & marketing activities. The Echo Suite has three components addressing each of these elements.

  Capabilities Tools
Echo Management Reports Understand and analyze sales performance Online sales & inventory reports and operations service KPI monitor
Market Echo Identify market potential and key customers Market mapping and benchmarking
EchoPLUS

Manage field force effectiveness and productivity by:

  ◊ Managing marketplace execution

  ◊ Improving resource utilization

  ◊ Retaining intellectual capital

Electronic territory management system (ETMS), performance reports and customer database
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