DKSH/Consumer Goods/Fast Moving Consumer Goods


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Fast Moving Consumer Goods

Overview Services / Solutions



One of the various product displays

Overview

We are set up to handle all categories of fast moving consumer products in all channels in most countries in Asia, whether food products or non-food products, ambient, chilled or frozen.

We maintain separate sales and marketing teams who are specialised by sales channel or category - e.g. separate teams to handle food products, non-food products, toys and stationary, home appliances, telephone cards etc. respectively.

Services / Solutions


	Full marketing services or trade marketing only

	Brand building

	Identification of relevant outlets, visiting frequency and routings

	Key Account Staff, Category Management staff and Merchandisers to handle key accounts

	Sales staff to handle supermarkets and other medium sized outlets

	Cash vans, concessionaire systems and wholesaler networks to handle the smallest outlets

	Food Service Teams, Gas Station Teams and other channel specific teams

	Market Audit Teams and task forces for putting up Point-of-Sales materials, building displays etc.

	State of the art IT tools

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