DKSH/Consumer Goods/Marketing & Sales (Consumer Goods)


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Marketing & Sales

Overview What we can do for you Your Benefit



One of our Marketing teams discussing a new product launch

Overview

We are probably providing a more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider and are servicing all relevant outlets from the largest international hypermarkets to the smallest Mum & Pop store. Route-to-market models have been tailored to suit local requirements in the various countries and best practices and tools are being shared across countries.

What we can do for you


	We are typically responsible for all marketing issues for small to medium sized brands, while for the very large brands we normally only handle trade marketing as such brand owners mostly operate their one marketing offices in the larger countries.

We offer in particular:


	Skilled and experiences staff with many years of brand building experience in all consumer goods categories

	Censuses to determine relevant outlets, visiting frequency and routings for various brands and SKUs

	Key Account Staff, Category Management staff and Merchandisers to handle key accounts

	Sales staff to handle supermarkets and other medium sized outlets

	Cash vans, concessionaire systems and wholesaler networks to handle the smallest outlets

	Food Service Teams, Gas Station Teams and other channel specific teams

	Market Audit Teams and task forces for putting up Point-of-Sales materials, building displays etc.

	Electronic Territory Management Systems for monitoring salesman productivity, tracking of off-take, in-store activities and other field information

	On-line supplier access to databases with all sales, stock and other relevant data through easy to use data-mining tools

Your Benefit


	We ensure availability and visibility in all relevant outlets at cost that reflect the benefits that are being derived from our very large economy of scale

	We enable our customers to reduce headcount, reduce or eliminate stock and debtors risk and to reduce capital employed

	We enable our suppliers to improve service level to their customers through the improved coverage and higher call frequency that we can offer through our economy of scale

	Sales information by customer and SKU are being provided also for sales to small outlets that may otherwise had been serviced through traditional wholesalers who are unable to provide sales statistics

	Access to state of the art IT tools

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